Identifying a Code of Ethical Conduct for Agile Coaching

The Agile Alliance Agile Coaching Ethics initiative is developing a code of ethical conduct to raise coaching standards in Agile coaching and amplify the value of the profession.

We have researched ethical behaviors and existing codes of ethical conduct across a range of organizations and identified opportunities where deeper knowledge and guidance would benefit Agile coaches and our clients. The outcome is to publish a Code of Ethical Conduct (Code), under the auspices of the Agile Alliance, for coaches to adopt.


Agile Coaches are expected to act ethically, but what does that mean in practice?

Areas we think can be covered (the areas in which an Agile coach could have an ethical challenge)

  • Working with multiple relationships: e.g. sponsor, team, team member, manager
  • Reflective practice and continuing professional development, including self-care and sustainability
  • Social responsibility, including diversity and inclusion
  • Confidentiality and information security
  • Conflicts of interest
  • Acting within your ability
  • Agreeing on boundaries and acting within your remit
  • No imposition — coachee at free choice
  • Transparency about your knowledge and experience
  • Ensuring the relationship is valuable for both you and the client
  • Appropriate interpersonal relationships
  • Responsibility to the profession

What are we missing?



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Agile Alliance

Agile Alliance is a nonprofit global member organization, supporting and serving the Agile community since 2001.